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Our signature product
Paolo Uccello's 24-hour fresco clock in Florence Cathedral, Italy, is famous for being the clock that inspired Leonardo da Vinci to become a master.
Inheriting the single hour hand design and adding a second hand that moves like flowing water, this clock presents a new insight into time.
The natural color of fine gold symbolizes the preciousness of time and the source of wealth.
Our bestsellers
1. The wealthy
: People who manage the ‘sum of time’
More interested in the sum of daily routines and long-term strategies for life than the concept of hourly wages.
Planning the day by ‘purpose units’ rather than ‘minute units’ (e.g., learning in the morning, investing in the afternoon, recovering at night, etc.) Tendency to manage oneself like a ‘brand’.
→ Not wasting time on repetitive worries and choices.
Therefore, the “24-hour clock without a minute hand” fits well with their way of perceiving time.
It is suitable for planning a self-directed life according to the big picture while seeing the whole day at a glance.
2. The middle class
: Pursuing both execution and balance
Repeating planning-execution-feedback within the available time (free time outside of commuting) out of 24 hours a day.
The dilemma of being faithful to the plan but not having enough time to execute.
Precise time management is needed.
→ The minute hand is needed, and they are used to dividing the sense of time with a 12-hour clock.
3. The working class
: Time must be ‘split life’
Since hourly wages are directly related to survival, time is money.
Time efficiency is important in spending and consumption.
Depending on digital watches, timers, and smartphone watches.
→ Accustomed to actions based on alarms rather than time units.
Why is a 24-hour clock (without a minute hand) suitable for the wealthy?
The speed of thinking is a measure of wealth, and those who strategically distribute the total amount of time.
→ do not need a minute hand on their clock.
"A wealthy person does not look at the clock in minutes.
He views the terrain of time called a day, and designs his life."
Today's doT
Only those who realize that their given time is finite will have infinite abilities.
- Leonardo da Vinci
Ultradian Rhythm
Ultradian rhythm refers to a biological rhythm in which concentration and energy change in cycles of approximately 90 to 120 minutes.
Concentration increases for about 90 minutes, and then a break of about 20 to 30 minutes is needed. Therefore, it is effective to repeat study and rest according to this cycle.
Maximizing Energy Cycles at Work
Implement an Ultradian rhythm lifestyle pattern using the Paolo Uccello 24-hour clock.
